The 2022 Food and Health Survey reveals two key pieces of knowledge

The International Food Information Council last week published a study on food and health for 2022, which includes just over 1,000 Americans aged 18 to 80.

This report has long been relevant to our food industry – this edition is the 17th of the organizationyou report. For me, two of the most important discoveries are about diet and stress.

The study was conducted in March this year, so many people felt a little better than the pandemic; much better than a year ago. However, IFIC reports that in 2022, 52% of respondents said they had followed a diet or diet in the past year. This is a significant increase – in 2021 the number is only 39%. They also found that the increased diet came mainly from people under 50.

There is no doubt that this is the result of a pandemic – in two ways. The first is trying to shed those extra pounds from Covid, and the second is a renewed interest in overall health and strengthening our immunity. IFIC has found that the best motivators are long-term health protection and weight loss.

The much larger Mayo Clinical Dietary Thinking Survey of more than 200,000 Americans found that 83 percent of participants rated health above all other aspirations.

Baby booms in the IFIC study are more likely to cite long-term health protection and weight loss – as this boom generation enters its mid-70s, life – or perhaps the search for the source of youth becomes more -Important.

Generation Z, says IFIC, is motivated by improving their appearance and desire to better manage their health.

Most Americans in the survey – in fact 56% – report feeling “very” or somewhat stressed in the last six months. Both Millennials and Generation X are almost 3 times more likely to report high stress than baby boomers. One in four generations say they always or often eat when they are stressed. What do we do to manage stress? 41% sleep, 40% train, 30% work on their mental health and 30% make changes in their diet and nutrition; of this group, more than a third of them focus on healthy behavior instead of weight loss.

The drive to look for natural foods to avoid artificial ingredients is strong, as 64% of booms, 44% of Generation X, 41% of Millenials and 36% of Generation Z buyers have embraced this behavior.

The survey is a must-read for those in the food sector.

Leave a Comment

Your email address will not be published.