The best technology tool for new agents to grow their business

It’s no secret that the real estate market is booming, which is why so many people are entering daily. Most successful real estate agents can offer far more returns than the downsides of working in the industry. However, one aspect of the real estate industry that is hardly discussed is the staggering number of agents who fail in this industry. The proportion of real estate agents that fail within the first five years varies by source, but is generally between 85 and 90%. Shockingly, roughly nine out of 10 new agents can fail. However, that doesn’t mean you shouldn’t use it. With great determination and the right technical tools in hand, you’ll have a good chance of being among the other 10-15% of agents who succeed.

What new real estate agents need to know

The first year of your career is the most challenging. The good news is that you don’t have to do it yourself—technology will make things simple for you. A good CRM/database is the most important thing to start with. This gives you a solid foundation to build on your existing sphere of influence and prospect for new clients/business. Then, as you expand and grow, it’s essential to have a good technology solution to help you simplify your workload, keep your email communications organized, streamline your workflows, and increase your productivity.

That’s why I’m going to share with you a tool that will make you more productive, help you grow your real estate business, and manage your clients effectively. The name of this tool is Folio.

Let’s get down to it.


Folio is a powerful Google Chrome extension that allows you to process leads and transactions directly from Gmail. This essentially saves you time and money by eliminating the need to frequently switch between your customer relationship management (CRM) system and Gmail.

As soon as you connect your inbox, it starts organizing all your emails and all related documents, attachments and contacts. This removes the burden of constantly searching for each document. Everything you want for your business is right on your doorstep. Folio is designed specifically for professionals who oversee complex operations such as real estate transactions.

Key features of Folio

• Sorts emails into smart folders automatically based on subject, sender or project

• The Folio Chrome extension allows the contextual sidebar in your email to display all related emails, calendar events, documents and contacts for each smart folder and sender

• Project goals that keep everyone on track

• DocuSign integration

• Google Drive integration

How Folio works

Simply connect Folio to your Gmail or Office 365 account and it will start searching and organizing your vital emails.

If you’re using Gmail with a Chrome-enabled sidebar, you can keep working without switching between programs by staying in your inbox. Folio will collect all your emails, documents and contacts and magically place them in one accessible area, displaying next to your emails.

To keep everyone informed, create schedules to share important activities and events. Plus, your events and calendar will sync automatically. As a result, your contacts and emails are synchronized.

The meaning of the Folio

Automatically classify emails according to each project

Based on the keywords and contacts you specify, Folio searches your inbox for project-related emails and sorts them into smart folders.

Keep track of your tasks and notes

You can create tasks and assignments to complete and manage the entire project schedule from your email. Access your backlog when needed and instantly update project milestones in your calendar.

Ease of work

Folio lets you share your project schedule with transaction coordinators, teammates, and clients to keep them updated. Easily give some jobs to people inside or outside your organization. Include important links and resources in the timeline to make sure everyone knows the task.

Folio is a new system designed to help busy professionals save time and get more done. It is the first intelligent email assistant and is gaining popularity in the real estate industry. So, as a real estate agent, work like a pro with Folio effortlessly.

Best of all, Folio is a completely free tool with up to three smart folders to use at once. You get a free 14-day trial of Folio Pro, which offers unlimited Smart Folders, when you first sign up. After that, you won’t be charged and can continue using Folio for free with up to three Smart Folders if you don’t upgrade before the trial period ends.

When you use the free version of Folio, there’s no need for a credit card and no commitment to keep using it. But to get access to all the Folio facilities, get a monthly subscription. It will cost you only $19 per month. Note that the pro version makes life much easier.

Bottom row

Technology has a vital impact on almost all business operations. Whether you’re a beginner or a veteran, using the right tech tools will put you ahead of the game. Having Folio in your arsenal will allow you to work more efficiently, which not only saves time and money, but also helps you grow your business faster. And for newcomers? It can help you survive the odds of failure and become one of those 10-15% who succeed in this business!

Anne Ewasko is a veteran Chicago area realtor and longtime technician. Visit her at

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