The Business and Art of Entertainment Management

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Jeff Rebudal

Director and Clinical Assistant, Arts and Entertainment Management MS Program

Department of Management and Management Sciences.

We interviewed Professor Jeff Rebudahl, who joined Pace three years ago, about his unorthodox career trajectory, from television journalist to dancer and choreographer to his current role as professor of management and director of the MS in Arts and Entertainment Management.

Why management and management science?

Arts and entertainment management is inextricably linked to the performance industry (live/virtual events) and is the backbone/backbone for the maintenance and future of the various industries. Without business acumen, arts and entertainment would not disappear and vice versa.

Why Lubin/Pace?

The Lubin School of Business has one of the most renowned AEM programs in the nation. Our program is current and in the center of one of the entertainment capitals of the world. Also, we sincerely guide and support students’ academic success through graduation and beyond.

List your research interests/areas:

Event Studies/Project and Event Management: My new research focuses on the Javits Center in New York, particularly their recent, new sustainable event space. During my initial research phase, the primary questions asked (but not limited to) are: What are the significant impacts (environmental, educational, economic, community, and legacy) that the Javits Center intersects with organizations, demographics, communities, and individuals?

Performing arts: dance, opera and theater

Why is it important to advance research in these areas?

Like arts management, which is less than 50 years old in terms of its existence as a field of study and research, event studies is a relatively new area of ‚Äč‚Äčacademic study/research. Exciting to be a part of a timely and relevant topic. Event research has been seriously recognized in other parts of the world and continues to take root and be noticed here in the US

What are students learning in your classroom?

Among the many hard and soft skills students acquire in the courses I teach at the Lubin School, the principles of DEIA (Diversity, Equity, Inclusion and Accessibility) are intrinsically taught and discussed. Readings, assignments, and projects are centered around DEIA as a means of understanding and exploring how race/ethnicity shapes the field of entertainment. We also analyze how race/ethnicity intersects with other social identities and experiences as it relates to project and event management.

You serve on the Executive Committee of the American College Dance Association as Vice President of Membership. What motivated you to get involved with ACDA?

I served on the board for nearly 20 years. In addition to the many benefits that motivated me to work with ACDA, it was the amazing community of colleagues and artists, while being part of a larger field, mentoring, training future dance artists and leaders in the performing arts.

How does your work with ACDA carry over to your work at Lubin?

It fulfills the professional service requirement for full-time teaching positions and keeps me professionally connected to the non-profit arts sectors so that I can further connect real-world experience to the classroom.

He also works as a potential referral/recruitment of potential students at Lubin and Pace University.

Discuss your career path and its impact on how you teach and what you teach.

Non-linear/unorthodox trajectory: Broadcast Journalism => Dancer => Choreographer=> Dance Professor => Dance Program Director=> Arts Leader=> Professor of Management=>Arts and Entertainment Management Program Director.

Real-world skills and relevant experience inform your teachings in the classroom and creative spaces. My strong interest in the creative performing arts and the pragmatism of business acumen inform each other as I teach. In doing so, I further inform my research/study in the arts and entertainment field.

What are some of the challenges you had to overcome to get to where you are today?

In the midst of the Covid-19 pandemic, I helped launch a new and exciting Master of Arts program in the midst of a global crisis. I also happily resigned from a position at a Tier I research institution to seek my next path in life.

Which triumph are you most proud of?

Launching a new MS program during the pandemic and successfully overseeing/mentoring the first cohorts of graduates through the program, each of whom have landed lucrative jobs in key AEM positions here in one of the entertainment capitals of the world.

What is the most important lesson you would like to pass on to your students?

“Nothing is new.” Know who was part of history and what was developed before you as you “stand on the shoulders” of those who pioneered and developed what you are learning/experiencing now. Also, network-network-network in person – I can’t stress enough!

What does #LubinLife mean to you?

Teaching and mentoring (and learning from) future leaders in performing arts and entertainment that are diverse and inclusive with a global and open perspective.

Courses Professor Rebudal teaches:

MGT 620 Arts and Entertainment Management
MGT 621 Programming and Manufacturing Practicum
MGT 622 Fundraising and Budgeting in A+E
MGT 623 Project and Event Management in A+E
MGT 624 Agency Representation in A+E
MBA 814 Leading Team Management
MGT 317 Entertainment Project Management

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