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Shopify has been changing the e-commerce game for over 15 years, and its benefits and ease of integration make it an easy and sensible solution for many businesses.
A global phenomenon, Shopify is now used in almost 200 different countries by nearly two million different websites. Why does your business need Shopify? In this era of Internet-driven global commerce, Shopify can be a simple solution to complex logistics problems, and there are many tangible benefits associated with its seamless integration.
The product not only gives companies the ability to simplify their merchandising and online checkout process, but Shopify can also help with marketing and customer engagement.
Related: Build a Thriving E-Commerce Business Using This Book
What are the most important features of Shopify?
Shopify is one of the easiest ways to start an online business while still allowing room (and functionality) for growth. Why start with a trading platform that won’t be able to meet the needs of the company when it achieves great success? Many of Shopify’s largest accounts started with a smaller merchant host and had to switch to Shopify when they outgrew their previous platform.
Shopify allows you to create a professional-looking e-commerce solution with every feature and functionality an entrepreneur could want. It can be extremely expensive and time-consuming to build an e-commerce website from scratch – Shopify is the logical solution.
Users choose from a library of free, customizable templates to bring their website design and store to life. Marketing, payments and security are all taken care of by the platform, leaving the user to focus on what they do best – bringing ideas to life and growing their business.
Related: How to set up a Shopify store without lifting a finger
Make money with Shopify
Many businesses take months, even years, to create a profitable online merchandising solution. Creating an online business is a full-time job in itself; Shopify is a way to ease that burden and start making money faster. Shopify also has a network of experts available to its users who can help you get started and navigate leads.
According to data in EntrepreneurShopify’s new book, online customers now make up 18% of global retail sales. This number is expected to grow to 22% of global sales by the end of 2023. If you are not yet taking advantage of online sales, now is the time to start, and Shopify is the platform to help you become successful.
How much does Shopify cost?
Shopify offers three pricing tiers for business owners. There is a basic tier ($29/month), a Shopify tier ($79/month), and an advanced tier ($299/month). Additionally, Shopify allows users to pay for a full year of service upfront, saving users up to 50% off these three plans. The benefits will increase with each subsequent tier (such as more responsive and complex reporting data, more employee accounts, more inventory locations, and greater shipping discounts), and the cost per transaction cost to the user’s credit card will also decrease. , as business owners move up subscription levels.
It’s also worth noting that Shopify doesn’t charge a setup fee for any of its plans.
Shopify offers a more scalable solution for entrepreneurs
There are many stories of business owners who started on smaller scale business solution sites like Etsy and who needed more and switched to Shopify for a more customized and scalable solution. One such business owner, Christine Berry Mastoras, is profiled in the Entrepreneurthe new Shopify book. One of the most common reasons entrepreneurs switch to the Shopify platform is that the competition doesn’t offer the same functionality as Shopify.
“After trying a few different e-commerce platforms, I didn’t realize how customizable a Shopify-based e-commerce website can be, especially when you hire a developer to change a theme,” says Barry Mastoras. “Shopify is a set of tools for building your own stuff, and it’s currently used by some of the biggest companies in the world, so it’s extremely scalable.”
Shopify vs. Amazon
It’s important to be able to provide a fast and efficient order-to-the-door experience. There’s no denying that Amazon changed the way e-commerce works with Amazon Prime, allowing two-day shipping (or faster) to its members. So what are the advantages of using Shopify over selling on Amazon?
First of all, it is possible to use both. Shopify has a Fulfillment by Amazon (FBA) integration that allows users to store their products in an Amazon fulfillment center. In short, this is not an either/or proposition; Shopify allows its users to have the convenience of Amazon integrated into their e-commerce store while giving them the freedom to go beyond Amazon. The same is not true if you host your store exclusively on Amazon, as you may need to manage your Amazon listings and e-commerce website listings from two separate entities if you are not using the Shopify platform for your non-Amazon entities. Amazon.
To learn even more about Shopify, including valuable insider knowledge from some of its experts, take a look Entrepreneurthe new book of The Ultimate Guide to Shopify. Now available at Entrepreneur Bookstore, Amazon, Barnes & Noble or Bookshop.
Related: Learn to Grow Your Shopify Store This Year Through SEO