Johannesburg, July 14, 2022 (GLOBE NEWSWIRE) — A new training initiative aims to revolutionize the African television sector by taking industry skills to a new level and raising the quality of content for audiences across the continent.
The initiative will be a joint project between MultiChoice, local television channels in various African territories, and MultiChoice Talent Factory, MultiChoice’s industry development and training programme.
“Our vision is to upskill production professionals and raise the standard of productions across Africa,” said Fulufhelo Badugela, CEO of MultiChoice Africa, launching the expansion of the programme. “This will boost the African film and television industry exponentially because the more people give capacity, the more people will be motivated to start projects and everyone wins, including the viewers.”
“This is an investment in the future of our industry and the investment goes beyond financial investment, it also requires skill, time and a basic understanding of consumer needs,” Badugela said. “But the most immediate impact will be to raise the standard of manufacturing in Africa.”
The program will consist of online training courses, master classes and hands-on training. MultiChoice will partner with local broadcasters to help develop skills across territories. It will include certified short courses in critical production skills such as post-production, sound, screenwriting, 3D animation and cinematography.
The online learning component of the program allows MultiChoice to reach as many content creators as possible across the continent, while allowing working professionals to take courses at their own pace.
The program will initially reach 300 operators who are already producing content in their local markets through e-learning. They will then be able to immediately apply what they have learned to local productions.
“Local broadcasters are the backbone of the television industry in any country,” Badugela said. “By building the industry, we are enabling local job creation, enabling the industry to contribute to the economy and meet continued consumer demand for quality local entertainment.”
Masterclasses will be held in person and streamed online with local and international industry leaders. The focus is on creating and organizing masterclasses that are fit for purpose and meet the needs of each country.
“People in the program will gain skills relevant to their own area of expertise – so their knowledge will be immediately applicable,” Badugela said. “We can also reach more people by doing the training in-country.”
“We have seen the impact that investment can have,” Badugela said. “In Zimbabwe, we ran a training program to support the launch of new local entertainment channels. The standard of the new channels is excellent and the market has really opened up in terms of productions being launched and the caliber of filmmakers in Zimbabwe.”
Badugela said he expects the African training initiative to lead to more productions with higher production values, which will increase viewership and the financial viability of the industry – especially in emerging African television markets.
“Improving the skills of our TV professionals will give audiences more choice and more chance to see themselves reflected in the content they consume,” she said. “It’s about quality African content for African viewers.”
CONTACT: Elizabeth Fourie MultiChoice Group Ltd [email protected]