Now in its fifth generation, the Ram 1500 pickup was originally born as the Dodge Ram in 1981. It changed its moniker in 2010 and continued as a full-size midsize pickup truck until it was treated to a complete makeover for the 2019 model year. earning accolades the brand has never seen before. In terms of sales, the big three truck manufacturers are competing for customer dominance, with the Ford F-150 easily leading the market and the Chevrolet Silverado and Ram 1500 trailing in a relatively distant second and third place.
Along these lines, automakers have released their versions of all-electric pickup trucks. Ford launched its F-150 Lightning EV last year, and Chevy plans to start selling its Silverado next year for the 2023 model year. Meanwhile, Ram is touting its version of a full-size electric truck, aiming to introduce the Ram Revolution concept on Jan. 5 at the Consumer Electronics Show in Las Vegas, where Stellantis CEO Carlos Tavares will take the stage for the keynote.
What we know so far
One of the first questions pickup truck tire enthusiasts ask is how much the vehicle can tow and tow. Ram has yet to definitively respond to that query, but CEO Mike Koval enthusiastically set the bar high, saying the Revolution will “push” its competitors’ “key attributes” like towing and towing. Given that the F-150 Lightning claims 10,000 pounds of towing capacity and the Silverado EV has touted matching numbers, it’s almost certain that Ram is aiming to beat that.
As for other automakers, Tesla says its Cybertruck will tow up to 14,000 pounds, but after three years without a single Cybertruck on the road, it’s hard to muster the energy to buy one.
Rivian is a current outlier with its R1T, offering approximately 11,000 pounds of towing capacity. At first glance, the R1T looks significantly more expensive than the Lightning or Silverado EV, with a starting price of $67,500. Ford has devised a similar strategy for its F-150 Lightning, starting at just under $54,000 and reaching nearly $83,000 with the range-extended battery. which improves both draw and distance between full charges. And while the Silverado EV costs $42,000 for its Work Truck variant, it’s a simplistic model that won’t appeal to many; the price is expected to jump to $75,000 for the well-equipped LTZ trim.
As for range, Ram says the Revolution will achieve 500 miles on a full charge, which is more than the Lightning (230-320 estimated miles), Silverado EV (up to 400 miles) and Rivian R1T (314 miles). Tesla claims the Cybertruck will have a range of 500 miles, but the imaginary trucks can’t travel far.
Where it can be separated
A new clay model teaser video appears to show a two-door, single-cab truck that’s different from the Lightning, Silverado EV, Hummer EV pickup, Cybertruck, and R1T, all of which are four-door vehicles. However, spy photographers have captured photos of the Revolution depicted with a crew cab and long bed, suggesting that perhaps the Ram 1500 BEV (Battery Electric Vehicle) will come in different body styles than the gas-powered version.
The reporting specialists at Stellantis Mopar Insiders took the spy photos and the reporter developed some guesses based on what the photos show. Reference to Stellantis’ EV Day 2021 event, Mopar Insiders recalled a claim that vehicles built on the new EV-ready frame architecture will include individual electric drive modules (EMDs) capable of 330 kilowatts (443 horsepower) each, and that each frame can accommodate up to three of these modules. Considering the Lightning uses two EDMs and the GMC Hummer EV also uses three, Insiders believes the three-motor Ram Revolution could generate up to 990 kilowatts, or more than 1,320 horsepower. (That is a lot.)
On top of that, Koval said the revolution will be boosted by extended gasoline or diesel mileage. You can think of a gas-powered range extender as the exact opposite of a hybrid, which uses the power of an electric motor to increase the initial torque. Ram has experience with hybrids, having released its eTorque mild hybrid system in 2019 on the Ram 1500. Ram’s eTorque replaces the traditional alternator and adds more functionality for a quieter ride, improved fuel economy, and better towing capabilities and withdrawal.
The Consumer Electronics Show, or CES, has become a popular platform for unveiling technology and vehicles; in fact, GM CEO Mary Barra unveiled the Chevrolet Silverado EV at the 2021 event. While Ram is a year behind the Silverado, that may not be a negative for the Stellantis brand, given that all-electric trucks are still so new unit. Truck buyers are still skeptical of tow numbers and mileage when it comes to EVs, and it will take longer to get on board. By the time the Revolution arrives in dealerships in 2024, the market (and the beleaguered supply chain that struggled to produce the necessary chips that run the electronic systems) will hopefully be ready.