Rumble Boxing, a fast-growing fitness concept, is coming to Long Island.
Siobhan Miller and her husband, Stephen Vitale, are two of the franchisees planning to bring the brand’s boxing-inspired training studios to Nassau County, with the first slated to open in March at RXR’s Village Square mixed-use development in Glen Cove.
The couple, who grew up on Long Island, are fitness enthusiasts. Vitale played lacrosse, football and basketball in high school, while Miller was a cheerleader.
Like many franchisees, Miller was a Rumble customer first before making the leap to becoming an owner.
A few years ago, Miller brought Vitale to one of the chain’s Manhattan locations.
“I made him go and he loved it,” she said. “The Rumble is the first workout we’ve enjoyed doing together.”
Both franchisees have business experience. Miller worked for American Express in Manhattan before moving to California, where he earned a master’s degree in entrepreneurship and innovation from the University of Southern California’s Marshall School of Business.
Vitale worked in facilities management for eight years at apparel company Eileen Fisher before partnering with Miller as a Rumble franchisee.
“I think this is going to be great for Long Island, bringing a luxury boutique fitness brand like Rumble to people of all genders and identities,” Vitale said.
The franchisees, who have a three-studio deal, plan to open two additional Rumble locations in Nassau.
Founded in 2017, Rumble began in Manhattan’s Chelsea neighborhood and has since expanded to cities across the country, including Los Angeles, Denver, Washington, D.C., Philadelphia, San Francisco, Chicago, Las Vegas and Tempe, Arizona. Rumble delivers a 45-minute, 10-round full-body strength and conditioning workout built around water-filled drop punching bags and split equally between boxing and resistance training.
Unlimited Rumble memberships at the Village Square studio will be available for $209 per month, but Miller said a discounted membership rate is currently available on a first-come, first-served basis. There will also be a drop-in rate of $29 per class.
Rumble is one of several franchise concepts under the umbrella of Xponential Fitness, an Irvine, California-based franchisor that has 10 boutique brands in its portfolio, including Stretch Lab, Club Pilates, AKT, Yoga Six, Pure Barre, Cyclebar, Row House and more .
RIPCO Real Estate’s Daniel Glaser is the exclusive broker for the Xponential Fitness brands and represented Rumble in the lease of 3,355 square feet of Glen Cove, while Glaser and RIPCO colleague Jason Sobel represented landlord RXR in the lease of all 15,617 square feet of retail space in the complex Village Square.
Village Square is now fully leased, with a Chase Bank branch and Trubee Hill Gift Shop now open. In addition to Rumble, tenants soon to open at Village Square include Tocolo Cantina, Tropical Smoothie Café and a pharmacy.
Miller said she was drawn to the Glen Cove property and thought it would be a great place to bring the Rumble concept here.
“There are so many transplants from the city at Garvies Point and Village Square,” Miller said. “We want to bring the brand to as many people as possible, but we also want to bring it to people who already know and love it.”
Glazer also represents two other Rumble franchisees, Chris Cusanelli and Michael Singer, who plan to open a 3,000-square-foot studio in the Plainview Center shopping complex on South Oyster Bay Road in the first quarter of next year. Like Miller and Vitale, Cusanelli and Singer also have a contract to develop three studios in Nassau.