The Summer Lodge is open for business in St. Regis | News

Riding the wave of success of The Surf Lodge, Brazilian-born entrepreneur and founder Jaima Cardoso debuted at an outpost in Aspen in the famous Montauk destination, aptly titled The Snow Lodge, during the 2019 holiday season.

Now, guiding the success of The Snow Lodge, which originally opened at the base of Aspen Mountain and moved to St. Regis before the 2021-22 ski season, Cardoso has launched its latest venture: The Summer Lodge.

Located in the same space inside and in the yard of St. Regis as in winter, The Summer Lodge will include a live music series, wellness component and dining, with a focus on the debut brunch menu. Cardoso signed a five-year lease with St. Regis Aspen, said the hotel’s majority owner, Stefan De Baets.

“We are just excited. We are ready. I want to do more in Aspen, “Cardoso said by telephone from her New York base on Tuesday.

Cardoso revealed that he is not only looking for a second place at the local level, but is also “seriously considering” moving to Aspen full-time.

“I think there are so many opportunities in Aspen to do some amazing projects. We are trying to expand and we want to do more, “Cardoso said, noting that she is limited in what she can achieve from afar, no less than being a full-time mother.

Traveling back and forth from New York, including many red-eyed flights while running her own business and the mother of her 7-year-old son, is “really taxing – it affects your body,” she said.

Since spending more time in Aspen, Cardoso said she has fallen in love with the community to which she attributes much of The Snow Lodge’s success.

“I’m not going to lie, it’s super exciting, but at the same time a little stressful,” Cardoso said of adding a third concept to his brand. “But I have to say that the local team we cultivated in the winter made such a big difference. I feel very lucky to have found great people on earth who have embraced us and trusted us. ”

Cardoso credited the leadership of Mladen Todorovic, a local restaurateur for more than a decade who now heads The Summer Lodge. Todorovic is best known in Aspen as the face of the popular (and now defunct) Over Easy breakfast, which he owned and operated for several years. After pursuing other restaurant ventures, including opening and selling roosters in Carbondale, Todorovic worked at The Snow Lodge as a server last winter.

When Cardoso joined The Summer Lodge, she chose Todorovic to serve as general manager.

“Staying on the ground and being integrated makes such a difference compared to hiring people from outside,” Cardoso said. “If we didn’t have this team, [The Summer Lodge] it would be a real challenge. “

For his part, Todorovic is excited to return to Aspen – in particular, focusing on his favorite food group, as well as strengthening the brand’s commitment to the local community.

“Brunch was actually Jayma’s idea and I was super excited about it,” Todorovic said. Every weekend from 11 a.m. to 3 p.m., brunch will include a “sophisticated” seafood tower, a personalized omelet station, pasta, and more traditional staple breakfasts, he said. The brunch buffet, along with the optional libation, is available to locals for $ 75. “Infinite number of king crabs, shrimps, oysters [for $75]? Literally unheard of, “Todorovic joked.

“We would like to make this a place where more locals come, not just tourists,” he added. “That’s why I’m here.”

Summer Lodge also partners with local fitness studios, including CycleBar, Higher Terrain and O2 Aspen, to host courtyard classes every Saturday morning. Classes are open to everyone; admission is $ 40 and is free for hotel guests. In honor of the month of pride, 100% of the proceeds from tomorrow’s CycleBar hours (9 and 10 am) will benefit AspenOUT, an LGBTQ + non-profit organization that produces Gay Ski Week.

As a person who aims to meditate for 20 minutes every morning, Cardoso hopes to expand the topic of wellness over time, noting that “this is something that is very important to me and our brand.”

But at the heart of the brand – and where Cardoso shines as a creative director – is live music.

The Snow Lodge, in partnership with Belly Up, has brought big names to the city, including but not limited to The Chainsmokers, Bob Moses, Sofi Tukker, Lukas Nelson, Thomas Jack, Diplo, Elderbrook, Noah Cyrus, James Murphy, Blondish, Paris Jackson , DJ Cassidy and Jake Wesley Rodgers.

While Cardoso finalizes the series and expects to release the full lineup next week, confirmed actions so far include Shaus, Mojave Gray, Poolside and DJ Ayokay, who performed at the box last night and are expected to return in July.

“I strongly believe that when you have a successful formula, you build on it,” De Baets said of his partnership with Cardoso. “We tested the winter collaboration, which really worked, and we’re excited to work with Jayma and her team this summer.”

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