The wonderful walls of Orlando International Airport – Airport World

Orlando International Airport is reimagining the passenger experience with a series of architecturally scaled immersive art installations dedicated to original and interactive content, writes Joe Bates.

Orlando International Airport’s Terminal C is not only one of the newest terminals in the world, it is also one of the most unique in its real-time, interactive and immersive storytelling approach to the digital artworks installed in its facilities.

Most of the artwork was specially created for the new $2.7 billion terminal and explores the known and unknown of greater Central Florida through a multimedia experience.

The artwork was commissioned as part of the new terminal’s Experiential Media Environment (EME) project, which was a collaborative effort involving the Greater Orlando Aviation Authority, Gentilhomme Studio, Sardi Design, Burns Engineering, MRA International Group, Hahn International, SACO , Smart Monkeys , Electrosonic and others.

“Fantastic Orlando,” “Hide and Seek,” “Highwaymen,” “Manatees,” “Red Planet,” “Space VAB,” “Sunrise,” and “Water Fall” are spread across two special art areas known as the Moment Vault and Windows of Orlando.

Gentilhomme’s Orlando EME creative director, Thibaut Duverneix, says The Red Planet celebrates Florida’s “heritage in space exploration by transporting passengers on an unexpected journey to Mars.”

He notes, “As they move through the Moment Vault, passengers transform into transparent creatures that attract sand and dust as their bodies are detected by 3D motion tracking. Their silhouette is visualized on the screen in real time.”

Fantastic Orlando features a capsule that invites travelers to step into the Central Florida ecosystem without ever leaving the airport. It is described as a colorful surreal painting that floats under and above the water to highlight iconic architectural structures, nature and historical sites across the three massive screens in the Moment Vault.

According to Duverneix, Hide and Seek uses cutting-edge technology “to bring people together in ways previously unimaginable.” He explains: “Hide and Seek immerses travelers in a mystical silhouette of fireflies that is controlled by their body movements using real-time 3D multi-user motion tracking. The result is an enchanting experience that offers passengers unexpected moments of magic.”

“Highwaymen” is perhaps the most traditional of the displays as it features three paintings that have been photographed in high resolution and then separated into multiple layers to create depth animations and movements matching the horizon line to create continuity across the three screens they make next to Windows in Orlando.

Regarding “Manatees,” Duverneix says, “Our team traveled to over twenty locations in Central Florida to film live content for a handful of video capsules. It wouldn’t be complete without visiting one of Florida’s most famous underwater creatures, the manatees, in Crystal River.

“Inside the Moment Vault, the gentle giants meander gracefully across the three curved screens as ribbons of light flicker across the waters and schools of fish flash, creating an immersive and contemplative atmosphere. The capsule was photographed using an underwater 360-degree immersive approach.

Elsewhere, the ‘Waterfall Wall’ is designed in the style of traditional stone fountains that blend into the surrounding architecture; “Space VAB” features a rocket launch from the nearby Kennedy Space Center; and Sunrise is dedicated to Florida’s famously beautiful sunrises and sunsets.

Describing the power of public art media, Gentilhomme notes, “Public art media provide thought-provoking moments that transform the relationship with the spaces you move through. Through interactivity, the project allows passers-by to connect not only with their physical environment, but also to explore the history and culture of the area that surrounds them.

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