By Hannah Curran, Editor
TRUSSVILLE — The Trussville City Council discussed the potential rebranding of the Trussville Entertainment District during the Thursday, July 7 council workshop.
David Blumberg, Clarity’s creative director, spoke to the council about the many opportunities they could bring to Trussville’s entertainment district.
Clarity rebranded popular family destinations like the Hub on 30A, which was rebranded to The Big Chill, and they also helped rebrand the Sand Mountain Amphitheater.
“We’ve seen a lot of growth, obviously, in the last few years here, but to see the Entertainment District emerge and become something special for the city is important to its success,” Bloomberg said.
The rebrand reflects a continued commitment to providing a fun and exciting place for families and friends to gather.
Clarity wants to see the Entertainment District become iconic in the Trussville area. Bloomberg explained that they are accomplishing great things for a variety of fields, and the Clarity name reflects their ability to showcase who the organizations are in their respective communities.
“We call ourselves clarity because we’ve considered the experience we have with all of our customers. Every one of our customers that we have ever had and that we think we will ever get; we need that moment, the moment of clarity, where we understand who we are,” Bloomberg said. “We need to know the significance of this place. So we work with organizations, companies and institutions to help them find those moments of clarity in their business and their organization to help them identify the brand.”
Bloomberg said branding is the story people want to tell and what the community wants everyone else to know about them. He explained that this is Clarity at the base level.
“We call ourselves a strategic design studio. We never go into a project, we just think of doing something cool and creative. We think creativity is a big part of connecting with all the audiences we work with, but being strategic and thinking about business initiatives helps with rebranding,” Bloomberg said. “The needs of the people we work with, either in the business we work for or in the society we are trying to influence, is the most important part. Then it ultimately leads to how do we connect that into a really beautiful and compelling creative thing.”
To ensure the rebranding of the Entertainment District meets the needs of the public, Bloomberg said they will gather input by talking to people in the community, city officials and those who work in the Entertainment District.
Council member Lisa Bright questioned how long rebranding typically takes, and Bloomberg said the time frame depends on the type of project being completed.
Bloomberg also said that Clarity helps organizations find the right third-party partners for specific aspects of all promotions, advertising and programming, so there will be some internal pieces.
“Wwhether you want to bring insiders to work, we want to give them really exciting resources to use to create interesting opportunities to make it successful,” Bloomberg said. “There are a lot of ideas that we have that we’re excited to explore, but again, it’s the vision of creating in line with the space and a compelling brand that connects with the community and with people who aren’t part of the community who are excited to come in.” and to see and experience it. So this will raise the tide that is already rising in Trussville.”
Council member Jaime Anderson asked how the Entertainment District will transition to its new brand. Bloomberg explained that the city will have complete control over what type of rebranding takes place. Therefore, the city controls whether goods with the new brand or different creative aspects are sold. In addition, the various studies that Clarity will complete will determine the wants and needs of the community.
Bloomberg also mentioned that the city may create a new name for the Entertainment District during the rebranding.
Stacey Frazier, Trussville’s assistant mayor, explained that Trussville’s entertainment district doesn’t have a solid brand that everyone can point to because some people call it Ferus and others call it TED
“One of the biggest needs we’ve found is the need for a website, people are Googling the entertainment district and it’s not going anywhere,” Fraser said. “So we want to fix that; we want it to be a separate entity and our goal is to know who we are and define it a little bit better than we have.”
Bloomberg said that if a website is made, then the businesses in the Entertainment District can be linked to that website and will provide the community with a direct link to these different businesses.
Mayor Buddy Choate explained that the city has set aside a separate account for the Entertainment District and that the city has the funds to pay for it if the council approves the rebranding at the next council meeting.
“The finance committee met today and we are in great financial shape,” said council member Alan Taylor. “We have the means to do that.”
Choate asked the council to consider adding this to the regular agenda on Tuesday, July 12, so that an agreement can be reached with Clarity to begin the rebranding.
The story will be updated as more information becomes available.