Sports properties June 23, 2022
LOS ANGELES – USC and Sprouts Farmers Market have announced a long-term commitment to sponsorship specific to women’s athletics through partnerships with USC and the Pac-12 conference, along with other individual partnership deals.
“USC Athletics is very proud of the rich tradition of excellence in our women’s athletics programs in Troy,” she said. Joyce Bell Limbrick, executive senior associate sports director at USC and senior female administrator. “The women from Troy have won 36 team and 118 individual national championships and continue to excel in the classroom and beyond. As we celebrate and acknowledge the impact of the 50th anniversary of Title IX, USC Athletics is excited to partner with Sprouts Farmers Market to strengthen and strengthen our commitment to supporting our female students in athletics and athletic programs. “
In addition to investing in these partnerships, Sprouts will also support 50 individual name, image and likeness (NIL) deals with female athletes from multiple schools in Pac-12.
“As we celebrate the 50th anniversary of Title IX, we recall the progress made in the women’s sports industry over the past five decades,” said Timmy Zalatoris, senior vice president of human resources at Sprouts. “When we think about the next 50 years of gender equality, Sprouts is committed to contagious momentum and remains invested in the growth and landscape change of women’s sports for years to come.”
The latest announcement coincides with June 23, the 50th anniversary of Title IX, which bans gender-based discrimination in schools and educational programs.
“USC has a rich success story in its women’s programs,” he said Drew Dehart, Vice President / General Manager at USC Sports Properties and Playfly Sports. “We are proud to partner with a brand that is committed to women’s empowerment programs at USC.”
In January 2022, the NCAA began its celebration of the 50th anniversary of Title IX and will continue to comply with the Historic Landmarks Act in 2022 and 2023.
For Sprouts Farmers Market, Inc.
Sprouts are the place where goodness grows. True to its heritage of farm stalls, Sprouts offers a unique grocery experience, including an open layout with fresh produce in the heart of the store. Sprouts inspires wellness naturally with a carefully selected range of products that are better for you, combined with targeted people. Healthy Grocery continues to offer the latest healthy, innovative products made with healthy ingredients such as organic, plant-based and gluten-free. Headquartered in Phoenix and one of the largest and fastest-growing specialist retailers of fresh, natural and organic foods in the United States, Sprouts employs approximately 31,000 team members and operates approximately 380 stores in 23 states across the country. To learn more about Sprouts and the good it brings to communities, visit about.sprouts.com.
About Playfly Sports
Playfly Sports is a full-service sports marketing company operating where sports marketing, media and technology converge. Playfly Sports drives results-based solutions for brands that reach approximately 83% of all sports fans in the United States, generating more than 230 billion impressions each year in professional sports, colleges and high schools. Utilizing the influence and resilience of local sports fans, Playfly Sports’ exclusive rights in the NBA, NHL, MLB, NCAA, e-sports and high schools sectors create value for our local, regional and national brand partners. Playfly’s insight-rich multimedia and technology platforms drive innovation through scalable linear, digital, on-site and marketing and engagement assets. Playfly Sports has the unique ability to partner, innovate and develop the aspirations of athletes, brands, academic institutions and sports fans in the US Playfly Sports ignites brands through the love of fans. Visit Playfly Sports online at playfly.com and follow Playfly Sports on LinkedIn, Twitter and Facebook: @PlayflySports. www.playfly.com.