UVM athlete signs NIL agreement with SEAAV Athletics

A UVM track and field athlete from Maine will use her name, likeness and image as a brand ambassador and model

Alyssa Burke, a javelin thrower on the University of Vermont track and field team, is a brand ambassador and model for SEAAV Athletics. Photo courtesy: Pliable Marketing

Vermont Business Journal Alyssa Burke, a sophomore on the University of Vermont track and field team, announced today that she has signed a Name, Image and Likeness (NIL) agreement with SEAAV Athletics. Bourque will be the company’s brand ambassador and model. She recently participated in a photo and video shoot to introduce the brand. As part of the agreement, she will make a commission on clothing sales.

Bourque, 19, of Benton, Maine, created the partnership with SEAAV by working with Pliable Marketing, a company that helps high school, college and professional athletes build their brand. Bourque joins Norwich University hockey player Rylie McIntyre as Pliable’s Vermont client.

Earlier this year, Bourque signed with Pliable Marketing for NIL representation. She worked directly with Greg Glynn, Founder and CEO of Pliable and McKenna Haze, Founder and CEO of SEAAV Athletics to create the NIL agreement.

“I am proud to partner with SEAAV Athletics because of the brand’s commitment to the environment. The clothes are really comfortable, so it’s nice to wear the clothes and support the company’s mission to help protect the planet. I wanted to find a meaningful way to be able to use my name, image and likeness in a positive way and this was a perfect opportunity,” said Burke, a javelin thrower at the University of Vermont.

SEAAV clothes are made from recycled materials, including plastic bottles. Each SEAAV garment is made from recycled polyester, which reduces emissions by 75 percent, water consumption by 90 percent, and energy consumption by 50 percent.

As part of the NIL agreement, the company created a custom promo code “ALYSSA15” that people can use at SEAAVAthletics.com at checkout to save 15 percent off their order. Bourque then earns a commission on all sales using their promo code.

In June 2021, a unanimous Supreme Court decision upheld a lower court’s ruling that the NCAA’s restrictions on “education-related benefits” for college athletes violated antitrust laws. As a result, student athletes now have the opportunity to capitalize on their name, image and likeness.

Earlier this summer, Bourque teamed up with her younger sister Kaylyn to do a community service announcement for the Waterville Humane Society. The two sisters made a $5,000 in-kind donation using their name, image and likeness to support the organization and show their love for animals.

In June, the two sisters threw out first pitches at the Portland Sea Dogs game to celebrate the 50th anniversary of Title IX. The Burke sisters were pioneers in Maine for their work to increase the popularity of women’s sports and were among the first athletes in the state to secure a name, an image and opportunities for likeness.

“Alyssa’s passion for the environment made this a great NIL partnership opportunity for her. As an athlete, she is always looking for comfortable sportswear, so this was the perfect solution for her. Now she can help save the planet and save people money on high-quality clothing from SEAAV Athletics,” said Greg Glynn, founder and CEO of Pliable.

Based in Augusta, Maine, Pliable works with Alyssa Bourque for NIL representation and athlete branding services. Bourque builds his brand using Pliable’s 10-Step Athlete Branding Book.

Pliable’s list of current athlete branding clients includes Kaylyn Bourque (Benton, ME), a high school ice hockey player; Alyssa Burke (Benton, Maine), track and field athlete at the University of Vermont; Catie Boudiette (Redding, CT), ice hockey goaltender at Quinnipiac University; Colin Cook (Brookline, NY) triathlete and triathlon coach; Tyler Jewell (Sudbury, MA), two-time Olympic snowboarder; Caleb Manuel (Topsham, Maine), University of Georgia golfer; Rylie McIntyre (Brunswick, ME) ice hockey player at Norwich University and Kaylee Sakoda (Cypress, CA), golfer at Quinnipiac University. To learn more about Pliable, visit PliableMarketing.com.

About flexible

Pliable is an all-in-one marketing, PR and broadcast company that identifies opportunities and creates customized content for its clients. Based in Augusta, Maine, the company specializes in athlete branding for high school, college and professional athletes. Athlete Brand Advisor and CEO, Greg Glynn is one of only 5,000 public relations professionals to earn national accreditation from the Public Relations Society of America. He has more than 20 years of experience in marketing, public relations and broadcasting, including his role as host of The Athlete Brand Advisor Podcast. Learn more at PliableMarketing.com.

2/9/2022 BURLINGTON, VA – Flexible.

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