Virtual fitness is so last year! Google predicts the workout trends that will dominate 2023

CrossFit is one of the fastest growing fitness trends.

Getty Images/Klaus Wedfelt

  • New research from PureGym has revealed the fitness trends that will dominate 2023.
  • The 12-3-30 workout method ranks as the top trend for 2023 with a whopping 309% spike in interest over the past year.
  • Traditional methods of exercise such as Pilates and yoga have increased by up to 84%, with interest in online training continuing to decline year on year.

On the hunt for new and exciting ways to stay fit? As part of its recently released annual fitness report, PureGym has once again revealed its predictions for the workout trends that will take the new year by storm. And it looks like the viral 12-3-30 workout will be a staple for fitness fanatics.

By analyzing the current number of monthly Google searches for over 120 different fitness trends compared to the same period a year ago, PureGym charted the biggest spikes in interest as 2023 approaches.

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Taking first place

The 12-3-30 workout took the top spot as the fitness trend that saw the biggest search growth at the end of 2022, with a whopping 309% jump in interest year-over-year.

This probably won’t come as a surprise to many, as the workout went viral on TikTok earlier this year when creator Lauren Giraldo revealed that she sets her treadmill to a 12% incline and walks at a 3-mile pace (about 4.8 km ). per hour, for 30 minutes, in a workout that’s a lot harder than it sounds!

With over 119 million views on the platform alone, PureGym personal trainer Laura Eaton shared her thoughts on the workout and her tips for doing it safely:

Walking is already a fantastic cardiovascular activity and adding an incline creates a greater increase in heart rate – improving cardiovascular health and endurance. This workout is also much gentler on the joints than running or jogging, making it an excellent choice for a variety of age groups and fitness levels.

It’s also great for those with gym anxiety, Ethan says, as you can walk through the door and jump straight onto a treadmill and build your gym confidence.

She adds: “I would recommend that anyone who suffers from lower back pain or extremely tight calves avoid working at an incline on a treadmill, but for those for whom it is suitable, avoid holding onto the handles to to be able to straighten your body and make that more challenging.”

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The second fastest growing fitness trend

With an impressive 173.21% increase in interest, CrossFit ranks as the second fastest growing fitness trend thanks to its recent resurgence in popularity.

A high-intensity functional training style that has become a cult following since its inception in California in 2000, CrossFit focuses on 10 key physical traits, from endurance and strength to agility and balance. CrossFit also uses a group training setting that has created a community of like-minded fitness enthusiasts around the world.

Elsewhere, the top 20 includes some more niche training trends, such as twerking classes (+125% increase in interest) and Everesting (+83.33%) – a trend where cyclists and runners shape their workouts to climb and descend in equal amounts until they “climb” the distance to the highest mountain in the world.

More traditional practices have also returned to form, with Pilates up 83.60% year-on-year and yoga up 49.72%.

Overall, the top 20 fitness trends with the greatest growth in interest are as follows:

  • 1. 12-3-30 workouts
  • 2. CrossFit
  • 3. Twerking class
  • 4. 75 soft
  • 5. Hirox
  • 6. Jazzercise
  • 7. Fitness cart
  • 8. Pilates
  • 9. Walking on an incline
  • 10. Everesting
  • 11. Floating yoga
  • 12. Indoor surfing
  • 13. Tourism
  • 14. Yoga
  • 15. Rock climbing
  • 16. Calisthenics
  • 17. F45
  • 18. ZUU
  • 19. Breathing
  • 20. Outdoor fitness

Similar to PureGym’s findings last year, the popularity of glute training isn’t going fast, with interest growing year-on-year (+22%). This crowns the glutes as part of the body. Global fitness fans are most interested in building, followed by shoulders and calves. At the other end of the scale, sculpted abs look set to be less of a focus in 2023 with an 18% drop in interest over the past year.

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For every new trend that emerges, an old trend must disappear. The world of virtual fitness continues to lose mainstream interest as we move away from the pandemic, with virtual fitness challenges (-45.76%), outdoor personal trainers (-45.45%) and virtual fitness classes (-45.45%) , all seeing the biggest drop in interest.

Stephen Rowe, Chief Marketing Officer at PureGym commented:

This is the second year we’ve explored fitness trends and it’s been interesting to see how they change over time and what influences them. It’s clear that TikTok has an impressive ability to create viral trends and that people are looking for new and new ways to increase their activity – twerking classes is not something we’ve seen interest in before, but if it gets people moving and gets their heart rate up – we’re all for it!

For the full fitness report on the trends revealed in the study, visit

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