Why companies like Nike and NASA use breath science to motivate employees

Top neuroscientists and psychology experts discuss what happens in your brain when you practice the ancient art of breathing.

By: Ramona Savis

NEW YORK, NY / ACCESSWIRE / November 7, 2022 / The world’s leading corporate mindfulness coach, Curtis Lee Thomasbridges the gap between the corporate sector and attention in the most impactful ways.

Breathwork Detox, Monday, November 7, 2022, press release photo

Thomas recently led a team of NASA scientists and employees based at NASA’s Jet Propulsion Laboratory (JPL) through his signature Breath Detox experience. The exceptional corporate spotlight session guides participants through the proper technique for powerful breathing biohacking.

As for the response of NASA team members and scientists following Thomas’ Breathwork Detox experience, a NASA JPL spokesperson says, “Breath biohacking with Curtis has been a game changer for our employees and a boon for our wellness program. No previous event has generated such a positive response and calls for future sessions.”

Following the Breathwork Detox practice, guests were treated to a panel discussion hosted by NASA JPL in partnership with Just Breathe Foundation with experts Dr. Jack Feldman, distinguished professor of neurobiology at the University of California, who revolutionized our understanding of neutral breath control, and Dr. Helen Lavretsky, a world-renowned psychiatrist, who talks about the practical application of breathing as a treatment for stress, anxiety and depression .

Through Thomas’ expert guidance, his impactful Breath Detox program has taken the corporate world by storm. He was driving various corporations such as NASA and Nike who recognized the benefits and science of breathwork to offer it to their employees.

“Employee well-being is a top priority at Nike, which is why we’re partnering with Kurtis,” said Monica Snyder, co-president of Nike Mindfulness. “His Breathwork Detox program is truly a game changer and has taken mindfulness to a whole new level in our organization.”

The neuroscience behind breathing shows that its effects are seen in emotional and physical health. According to Dr. Feldman, during the event, breathing actually changes our emotional state and is no placebo result. “We see from this intense focused effort, or in a single breath, that it can have an effect on emotion,” he says, adding that the millennia-old practice of meditative breathing affects emotional state and cognitive function.

The benefits of breathing, especially in the workplace, are widespread. According to Dr. Lavretsky, if done first thing in the morning or at the head of a meeting, “it will lead to a more relaxed workplace and add a sense of coherence among workers, which is likely to reduce conflict.” Through mindful breathing practices, people can become masters of their minds and bodies, she adds. Both researchers note that breathing helps regulate emotions and can therefore reduce knee-jerk reactions.

“Yoga and meditation are often the first programs offered at corporate wellness programs. These modalities are great for maintenance, but they lack immediate impact, causing employees to become less engaged when they don’t see immediate results,” says Thomas. “The challenge many corporations have when implementing effective mindfulness programs is, that most modalities require consistency and produce slow and methodical results that only compound over time. However, this is not the case with breathwork. Unlike typical yoga and meditation practices, the results of Breathwork Detox are immediate and undeniable, from just one session .”

Stress reduction in itself is a powerful benefit and plays a factor in employee health. “The American Heart Association published new directions identifying stress reduction, mindfulness, and positive emotions as tools to protect against heart disease,” adds Dr. Lavretsky of the AHA panel he recently served on. “This will change healthcare for every primary care physician to recommend stress reduction for anyone at risk of heart disease.”

“In many health organizations and some governments [across the world]breathing practices and meditation in the morning or first thing in a meeting sets a particularly calm tone and a sense of coherence in breathing and heart activity among employees, which improves the quality of interactions, workplace harmony where people want to work together, and improves productivity.” , says Dr. Lavretsky, who compared a group breathing practice to yoga, which “can reduce absenteeism and health care costs, as shown by Aetna and many other large employers.”

How does it work and what happens in our brain that allows this to happen? There are many types of breathing, according to Dr. Feldman, as well as many possible ways that breathing can affect emotional states. “Like any training, breathing training leads to new learning and neuroplastic changes occurring with a new breathing pattern,” says Dr. Lavecki. Another important mechanism for how breathing changes emotions and cognitive function is by reducing stress and calming the stress response, which induces relaxation that affects the entire body. “This leads to a more balanced state of mind and emotions, hormonal and immune systems,” she adds.

The result of working with a corporate attention trainer implementing conscious breathing means improving productivity and the quality of interactions between colleagues. She adds that research has shown that spending on stress-reduction training can reduce employee health care costs, another reason why Fortune 500 and government corporations are implementing Breathwork Detox into their organizations. “An environment where employees breathe together is more consistent and harmonious, which creates the basis for working together to achieve a common goal.”

Thomas is the founder of the Just Breathe Foundation, a 501c3 that raises money through corporate events and donations to help children cope with anxiety and respiratory illnesses. On World Mental Health Day (October 10, 2022), Thomas and the foundation will launch their new children’s book, The Secret of Life Book 1 – Just Breathefocused on breathing, which will be donated to schools, homeless shelters and single parents, among others who may not have access to the tools and benefits of breathing.

The Just Breathe Foundation will also provide scholarships for Breathing Certification Training to help parents provide proper breathing techniques to create new career opportunities for them as the demand and popularity of Breathwork Detox skyrockets.

About Breathwork Detox:

Breathwork Detox is becoming the world’s new yoga and leading mindfulness tool for workplace stress relief. This is a powerful tool that employers can offer their staff. Unlike meditation and yoga, the results of Breathwork Detox are immediate and undeniable, from just one session. The company has had success with tens of thousands of students in more than 27 countries, including events and sessions for the world’s most influential celebrities, athletes and various Fortune 500 companies, from NIKE to NASA.


Paula Henderson
[email protected]

SOURCE: Breath Detox

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