Why I’m making life extension a core part of my business

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As entrepreneurs and business leaders, we strategically plan almost every aspect of our companies. But the one thing that can make or break our entire operation is something that almost no one ever talks about or plans for: our personal health and the health of our team members.

If you got sick today, would your business’s cash flow dry up? If your COO falls ill, who will step in and fill that role? You spend years building and training your team and everything can go downhill with one diagnosis. No one wants to think about the possibility of someone getting sick, but planning for the health and longevity of you and your employees is something smart business owners should do.

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I know this from personal experience. At 45, my life was going smoothly. I had more than $1 million in commitments that provided me with a comfortable lifestyle for my family, with two mortgages, private school, and upcoming college expenses for my son.

Then came the cancer. I was so busy with work that I ignored the warning signs that something was wrong until it was too late. By the time I saw my doctor, I had been diagnosed with stage 3A colon cancer at a critical point in my career. These contracts had to be fulfilled whether I was dead or alive, and in the meantime I was going through surgery, chemotherapy, radiation and all the terrible consequences, including financial stress.

Somehow I survived this nightmare scenario and today my business is thriving. But I swore I would never go back to that place and that I didn’t want anyone I knew or loved to have to go there.

Making health a priority

My experience with cancer has taught me to do things differently, to prioritize my health above all else, learning stress management techniques, mindset hacks, eating protocols and exercise regimens that help me feel my best. good. One thing I already know for sure is that you can’t run a business well if you’re driving your body into the ground, and you certainly can’t achieve your long-term goals if you’re struggling with an illness or disease.

When I started feeling my best, my productivity increased and my approach to life changed. But always in the back of my mind was the fact that before I was diagnosed with cancer, what I didn’t know about my health almost cost me my company, my lifestyle, and my life. How would my life be different if I knew about my cancer earlier – before it was stage 3A?

So when I heard about the advancement in health care known as a full body scan, I knew I had discovered a new trajectory for living life to the fullest. A body scan is a way to manage your health like you manage your business – catching problems before they get out of control.

“With a quick four-minute scan, the radiologist can quickly identify areas of concern, disease or illness, and if there’s an area of ​​concern, you get to the care you need quickly,” says Steve Marler, a pioneer of scanning technology of the body and owner of Advanced Body Scan. “It’s a concept that turns traditional American ‘hospital care’ on its head — looking for underlying problems before they’re symptomatic and taking steps to fix them before you’re actually sick.”

Wanting to prevent future illnesses, I immediately made an appointment for a physical. I was surprised to learn how badly my brain was affected by the chemotherapy and started the necessary treatment.

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I was so impressed that I wanted my wife to be the next one on the scanner. And then I invested in the preventative health of my team by paying everyone I work with over the age of 40 (and anyone with a possible pre-existing disease or genetic marker) to get a body scan.

What happened to one of my key employees further solidified my commitment to invest my company’s resources in health strategies. The scan reveals that this young and seemingly healthy man has an undiagnosed ‘widower’ heart condition, which fortunately can be managed when caught early.

And since life extension strategies are some of the most sought after tools by my clients, I’ve also included the ABS Retractable Body Scan technology for them – and I know we’ve positively impacted the lives of many of my clients in a serious way. way.

The smartest investment

Now body scans and other health strategies are benefits for my employees. Surviving cancer and making a commitment to my personal health has shown me that allocating resources to personal and team health and longevity is a progressive and necessary step in your company’s health, as important as focusing on the bottom line. If you are the driving force behind a company, or if you are highly dependent on one or more people in your business, you cannot afford otherwise.

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For me, helping my team members and colleagues focus on their own health is an expense that pays off daily. Everyone comes to the table knowing that I value them as individuals and that I value their health and well-being as much as their energy. And that gives us a much better chance of achieving our common goals.

Now I know that the way to living life to the fullest and in the zone of your true genius is not to burn yourself up in a blaze of stress and worry. The way to optimize your life is to focus on health and longevity and to increase the quality of your life and the lives of those around you.

“You can be the CEO of your own health, and you can do it on your own terms,” ​​Marler once told me, and now I know it’s true.

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