Why Resistance to Change Will Only Harm Your Business

Opinions expressed by entrepreneur the collaborators are their own.

When I train people in digital marketing for their business, one thing I encounter is this tremendous resistance to change. Even when I show them how using strategies will catapult their business to new levels and they know they have to, most still have difficulty.

To be successful as entrepreneurs, most of us need to change something in our lives: our habits, our management style, our systems, or even the product or service we offer. When markets change, you have to turn around and adapt. When you experience current problems in your business, you need to change. We still know this, change is still difficult. But if our lives were at risk, we would make the change, right? Well, maybe not.

Related: Success requires sacrifices. What are you ready to give up?

Most would risk death instead of change

Alan Deutschman wrote a book called Change or die. In it, he says that cardiac research shows that 9 out of 10 people at risk of heart attack will not make the necessary changes. They are instructed not to smoke, to drink and eat less, to avoid a lot of stress and regular exercise – all the things they need to do to have the best chance of staying alive. Their doctors tell them that if they don’t, they will probably die. And yet, when you check with them again a year later, 9 out of 10 have not made the changes yet.

Well, Mutual from Omaha got smart and realized that they pay a hell of a lot for heart bypass and angioplasty. In the early 1990s, they partnered with UCSF’s Dr. Dean Ornish to conduct an experiment. They took 194 patients with clogged arteries and terrible habits. They gave them the same instructions that everyone else received for healthy living habits, but added things like meditation, support groups, aerobics classes and expert trainers to help them quit smoking, and so on. They ran this program for a year and then left everyone involved their own. After three years, 77% of patients are still doing what they need to do. They did not need surgery, and some had even reversed their condition.

What was the difference? I would say it has to do with three main things: support, accountability and expert coaching or mentoring.

Related: Prepare for success by setting expectations

1. Find a support group from your peers

This is truly the concept of governance that is one of the 13 keys to Napoleon Hill’s success. This is to get together with people who share your quest for success. They don’t need to be in your industry. In fact, sometimes it’s better not to. But they must be unanimous and come together “in the spirit of harmony.”

The brain group has all sorts of practical benefits. On the one hand, it brings you extra years of experience. If you’ve been in business for three years and someone else in the group has been in it for seven, that adds up to 10 years of experience to draw from. It offers you different perspectives on the problems you are dealing with. The brain group can be motivating as you encourage each other to succeed. It can help you swell when you come across something that looks like a brick wall. The group can inspire you when you see that others in it are succeeding. A brain can come up with a bunch of creative ideas that are outside of your own little box. And when you need to make a change, they can support you as you do so.

2. Get an expert coach or mentor

I have had a number of great coaches and mentors throughout my career. Some have been about different aspects of my business. Others for certain stages of my business or my own growth as a leader. A great coach or mentor has been where you want to go to know what needs to happen to get you there. When I chose a coach to help me with my leadership skills, it was someone who was actually a great leader. When I received coaching for public speaking, they didn’t just teach – they were great speakers themselves.

A great coach helps you concentrate, whether it’s the set of skills you need to learn or what you need to do for the next stage of your business. And when you get out of the way, they can redirect you. A coach or mentor can give you an honest idea of ​​what you are doing, what may be holding you back, and other options that would help you more. A good coach can help you through difficult transition periods or big changes, so keep an eye on the reward.

Related: This basic principle will bring you more success

3. Take responsibility

An important advantage of coaches, mentors and business support groups is accountability. Responsibility means taking responsibility for your actions and being honest about your results. You do what you say you will do when you say you will. And if not, you take responsibility for what you did and fix it. This is what builds trust between you and others, whether it’s your shareholders and your investors or your spouse and children. We all really want that trust, so you are motivated to do what you have to do.

As an entrepreneur, you are often the only one responsible. Your dreams and goals are online. And for most of us, it’s much easier to get frustrated than someone else. A coach or group of leaders can stand up for this “other”. You are eager to maintain their trust so that you are automatically more motivated to follow.

Nine out of 10 people fail to make changes even in life or death situations. With a great team of leaders and expert training / mentoring plus the responsibility they offer, you can be among the 77% who make the changes you need to succeed.

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