Xiaomi Appoints Alvin Tse as General Manager of India’s TechCrunch

Xiaomi is raising Alvin Tse, a veteran of the company, as general manager for its business in India as the Chinese technology group steps up efforts to fight growing competition from competitors, including Samsung, and seeks to smooth relations with New Delhi.

The appointment of Tse (pictured above), who until recently led Xiaomi’s business in Indonesia, follows the transition of Manu Kumar Jain, the former head of Xiaomi India, to a global role as the group’s vice president. India is Xiaomi’s largest international market.

Under Jain’s leadership, Xiaomi has grown from another newcomer to India’s largest smartphone maker, a position it has largely maintained for more than three years. He left his leadership position in India last year.

It is also not unknown to India. According to people familiar with the matter, he played an important role in shaping the strategy and implementation of Xiaomi in its early days and over the years has played many roles in the company. Tse, who is also an angel investor in several Indian start-ups, was also one of the founders of Poco, a sub-brand launched by Xiaomi before launching it as an independent business.

“After his transition, Alvin will join Xiaomi India’s management team and support the company’s next phase of growth. As a British citizen and a true global citizen, Alvin has helped Xiaomi expand successfully into many global markets, the company said in a statement.

Xiaomi also announced that Anuj Sharma, a former Motorola CEO who also previously worked for Xiaomi and moved to Poco more than two years ago, is rejoining the Chinese giant as chief marketing officer.

“With their guidance, Xiaomi India will continue to stay true to its core philosophy of relentlessly building amazing products at fair prices so that everyone in the world can enjoy a better way of life through innovative technologies,” the company said. .

Regig comes at a crucial time for Xiaomi. Although maintaining its leading position in the Indian smartphone market, Samsung and Realme are increasingly narrowing the gap.

A look at the smartphone market in India. Data: Canalys

Xiaomi is also facing a strange setback in India. In April this year, India’s anti-money laundering agency seized assets worth about $ 725 million from Xiaomi India for what it said was a violation of the country’s currency laws. The relocation has been postponed pending a court decision.

The agency also summoned Xiaomi executives, including Jain, for questioning earlier this year about tax compliance. Xiaomi, which denied wrongdoing, later claimed that its leaders faced threats of “physical violence” during the interrogation, Reuters reported.

The Indian Cellular and Electronics Association, a lobby group representing Apple and many other technology giants, called on Indian authorities late last month for a lack of understanding of how patents and royalties work on them, an element at the heart of the dispute between Xiaomi and the agency. to combat money laundering.

Over the past four years, Xiaomi has aggressively expanded its presence in India, setting up its iconic stores and partnering with many local retailers. He also made deep breakthroughs with phone makers like Foxconn to move much of his assembly work to India from China. But the company is not immune to geopolitical tensions between India and China.

India has banned more than 200 apps linked to China in 2020. Some of Xiaomi’s apps were also blacklisted in India, and amid a skirmish between the two neighboring nations with nuclear weapons, Xiaomi is rebranding many stores in the country to position itself as Indian company.

Leave a Comment